Subject: $LeadFirstName, 5 Day No-Cost Advertising Course - Part II

$LeadFirstName,

Welcome to Part II of "Free Advertising Unleashed". Below you'll
find 3 Steps To Internet Profits which details how you can start
generating traffic and making money without spending it.

One of the major problems faced by new marketers can be summed 
up in one question... "Where Do I Start?". What I've found is 
that there are a few simple steps that almost anyone can use 
immediately to start generating leads and making sales online. 

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Step 1 - Finding A Market Of Buyers
======

Find a need for a product BEFORE you go out and buy one to sell 
or create one. The biggest mistake you can make is to try and 
sell a product that you've fallen in love with and think that 
everyone else, will automatically love it too.

Get over it.

What you have to do is find a target group of individuals who 
are looking for something specific and then set yourself up as 
the person to give them what they want. You have to find out if 
there's a market for a product first.

Being a pioneer and breaking new ground is fine, but it's not 
the fastest way to make money. In another article titled... 
"What Came First... Shoes Or Feet?" I explain exactly how simple 
the concept of finding a need or a want BEFORE finding or 
creating a product really is.

Finding a group of individuals hungry for specific products can 
be done with a little research. One of the best places to find 
large groups of people with similar interests is online 
newsletters.

http://www.ezinelocater.com

http://ezine-universe.com

http://everydaybusinessonline.com/ezines

Publishers either provide their readers with information they 
want to read or people simply unsubscribe themselves. Publishers 
don't pay subscribers to read their newsletters so the only 
reason subscribers stick around is because they're interested 
in the information being presented to them.

Many publishers take suggestions from their subscribers to 
provide content while others simply take articles written by 
others that cater to the wants of their market. Subscribe to as 
many newsletters as you can to get a feel for the kind of 
information that's being presented to the people you're thinking 
about reaching with your product.

Another method of finding out what people want is with surveys. 
Kevin Donlin recently went to a few marketing forums and got 
some interesting feedback he can use when coming up with product 
ideas... 

http://www.guaranteedmarketing.com/html/zoomerang1.htm

A good survey gives you some insight into what types of products 
or information people want.

You can find forums here:
http://www.entrepreneur-web.com/index_1.shtml#generalbusiness

You'll have to do a little searching to find good ones, but when 
you do there will be no shortage of ideas coming to you. Pay 
close attention to the questions people are asking. I've gotten 
more than a few great ideas from these forums that I've used to 
reach tens of thousands of people for free using the next step.

======
Step 2 - Reaching A Market Of Buyers
======

Once you've identified the kind of information people are
looking for, the next thing you do is find or create your 
product.

I know... I know.

Let me put your mind at ease. You don't have to create a 
full-blown product to make money online. A simple report will do 
just fine. If you already write articles then you're ahead of 
the game. The reason I asked you to join newsletters to get a 
feel for the kind of information being presented to your target 
market is because you're going to be creating a simple report 
based on what you already know people are reading.

The reason is simple.

You will be contacting publishers with your report in a 
one-to-one email asking them to give your report to their 
subscribers. There is a good reason why they'll do this. Your 
short, hard-hitting report will be on a topic similar to the 
ones that a publisher already gives to his or her list on a 
weekly or monthly basis.

Your report also promotes an affiliate program and you're giving 
the publisher the rights to add their own affiliate link. The 
publisher not only gets to give his or her readers more of the 
kind of information they want, but the publisher also has the 
potential to make sales from something they didn't have to 
write.

Your goal is to save publishers some time while also giving them 
a way to profit. It's important that you do two things.

1) Join a two-tier program that pays YOU when someone you 
referred to a program makes sales so that the publishers you 
contact can make money for you.

2) Use your SIG File (the credits at the end of your article) to 
capture email addresses for your own list. This is very important 
because if you're promoting a popular affiliate program in your 
report then you will need to capture email addresses for your 
future sales because that publisher may already be a member of 
the program you want them to join.

If you're a little unsure about contacting people for the first 
time I suggest you download... 

"First Contact" - http://www.getfreeadvertising.com/t/?contact

It details the exact steps you need to take when you're 
contacting other marketers online so that you aren't accused of 
SPAM.

Then put your report in Adobe Acrobat format:

http://www.easysw.com/htmldoc/ (It's Free)

You want your report in an easily accessible format for the 
publisher to review. Once they've agreed to give your report to 
their list then just add their affiliate information for them.

======
IMPORTANT: Please make sure that your report isn't a blatant 
advertisement. It should be information that people can actually 
use to accomplish something. If not, then you may generate 
complaints instead of leads.
======

People are getting sick and tired of free information that's
nothing more than a sales pitch. Give people something worth
reading! The sales will come, but only after you've established
some level of trust.

Asking for help from someone you've helped is the easiest way to
make sales. When you actually provide value and help people do
something, some feel like they owe you for that.

It's the "Law Of Reciprocation" at work. You have to give to get.

======
Step 3 - Future Sales
======

The reason you want to link your report to your site to 
collect leads is because marketing is a numbers game. Those 
who can reach the most people at one time win. You want to 
constantly collect email addresses (with permission) so that 
anytime you have something to promote you can just send out 
an email.

When you hear about marketers making $20,000-$30,000 or more in 
one month it's because they are able to reach tens of thousands 
of people with the click of a button. These marketers don't have 
to spend money on ads anytime they have something to promote and 
that's the position YOU want to be in.

The money is in the list so start building your's today!

I've just given you 3 Simple Steps to reaching more people than 
you ever could on your own while building your mailing list at 
the same time.

The question is... "What's Your Next Move?"

Anthony Stillwell
anthony@getfreeadvertising.com

PS: How would you like to "borrow" my personal list of newsletter
publishers and learn how to get your articles sent out to tens of
thousands of subscribers this week? Well, now you can...

                       Get Published Now!
                http://www.GetFreeAdvertising.com